Florian Fiechter
Design Leader | UX & CX Strategy | Human Experience Design | Father & Husband
+41 79 601 48 41
4103 Bottingen (CH)
Birthday
15. November 1977
Senior Human Experience Design Leader with 15+ years of experience shaping and scaling high-quality human experiences across physical and digital touchpoints and the moments in between that matter in people’s lives. Research-driven, empathetic, and outcome-oriented in building and enabling teams, defining clear and adaptive ways of working, and aligning services and platforms with real human contexts and business goals.
Work History
August 2024 - Now
CX & UX Lead, Endress+Hauser, Digital Solutions
Leading and developing the UX and CX function, integrating experience strategy and metrics into product and investment decisions, scaling the design system with cross-organisational governance, and connecting customer insights with Product Management, Engineering, and leadership priorities.
February 2022 - June 2024
Head of UX, Art Basel, Basel
At Art Basel, I built on the product vision to shape a broader experience vision, using global customer research to guide priorities and align teams around the experience we wanted to deliver.
November 2021 - Januar 2022
Customer Experience Lead, PostLogistics, Post CH AG, Bern
Guided and mentored CX and Product teams, crafted comprehensive strategies, and accelerated action plans, elevating user research maturity and enhancing UX capabilities.
March 2019 - November 2021
Head of Customer Experience and Market Research,
PostLogistics, Post CH AG, Bern
Led the CX team and built research and UX capabilities, bringing customer insights into product planning and the overall strategy. Our work on e-commerce returns and parcel delivery management improved the customer experience and reduced costs.
October 2017 - February 2019
Head of Digital Business Development, PostLogistics, Post CH AG, Bern
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Led Kaloka Marketplace and introduced OKRs, Lean UX and outcome-driven roadmaps to improve team efficiency and focus investment decisions. Helped the organisation avoid further investment in a business outside Swiss Post’s core competencies, where the potential for sustainable long-term value was limited.
August 2015 - October 2017
Head of Customer- & User Experience, SpeedLedger, Schweden
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At SpeedLedger, I established research programmes and integrated UX strategy into product roadmaps, bringing customer insight into prioritisation and investment decisions. This work contributed to customer retention and growth of over 30%.
August 2009 - August 2015
Head of User Experience, Netonnet Group (Digital Commerce)
At NetOnNet, I led a shift towards using customer needs to guide e-commerce decisions. We improved product information, navigation and checkout, and overhauled the digital commerce platform. These changes contributed to increased revenue and a better shopping experience.
January 2009 - August 2009
January 2009 - August 2009
August 2006 - Januar 2009
User Experience Designer, Bjurab AB, Halmstad
User Experience Designer, Bjurab AB, Halmstad
Frontend Designer, Usability Expert, Bisnode AB, Stockholm
April 2002 - August 2006
Frontend Designer, M + R Spedag Group, Muttenz
Certification
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Certified PO (Scrum.org)
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Certified Scrum Master (Scrum.org)
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Leadership (LVF)
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Center Centre UX Strategy Leaders Program with Jared Spool
Languages
German − Native
English – Fluent
Swedish – Fluent
Strengths
UX Strategy
UX Leadership
User Experience Design
Product Management
Measurement
Research
Facilitation
Agile Frameworks