Nice to meet you. I’m Florian.

My path into experience design work did not start with tools or frameworks.
It started with empathy. With listening closely and noticing how differently people experience the same moment. How small details, when thoughtfully tailored, can make life easier, calmer, and more meaningful.

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Over the past 15 years, across different countries, cultures, and organizations, I’ve worked with teams to shape experiences that are not only functional, but personal. For me, great experience design is about improving people’s lives in small but meaningful ways, and about exceeding expectations through care, clarity, and experiences that feel made for the individual, not the average.

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What guides my work is a simple belief: experiences matter because they shape how people feel, decide, and remember. When experiences are designed with empathy and real human context in mind, they build trust, reduce friction, and give people back time and confidence. When teams are supported with clarity, collaboration, and room to learn, they can consistently deliver experiences that feel thoughtful, relevant, and personal.

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This belief also shapes my life outside of work. I’m a husband and a father, and those roles constantly remind me how important it is to see the world through someone else’s eyes. I find inspiration in travel, in discovering new places and cultures, and in slowing down over a good glass of wine. Wine, to me, is about craftsmanship, patience, and shared moments. The same qualities that define meaningful, personalized experiences.

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In my work, I focus on creating the conditions for teams to do their best work. I help bring clarity to complexity, align human insight with business intent, and foster ways of working that encourage collaboration, continuous learning, and thoughtful execution. The goal is always the same: to create experiences that feel personal, exceed expectations, and deliver lasting value for both people and the business.

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At its core, my work is about empathy in action. Improving lives. Creating personalized experiences that feel right, not because they are loud or impressive, but because they are deeply human.